Ryan’s Digital Marketing Philosophy + Skill Sets

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I’ve found that most business do Digital Marketing wrong. Like, really wrong.

As this becomes more and more of a necessity for business sustainability, I want to shed more and more light on the ways we can help empower businesses and individuals.

[/vc_column_text][vc_custom_heading text=”How Most People/Small Businesses Digitally Market” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][vc_single_image image=”1023″ img_size=”full” alignment=”center”][vc_text_separator title=”Social Media” el_class=”fsize-22″][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_custom_heading text=”They are judged on the number of posts and engagement levels across the channels.” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][vc_single_image image=”1026″ img_size=”full” alignment=”center”][/vc_column][vc_column width=”1/3″][vc_column_text]

They hire a social media person because everyone else is doing it and they want to “stay in the conversation”.

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This is the equivalent of going to a networking party and leaving without any businesses cards (what’s the point?)

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[P.S. Do people still go to networking events? Sorry if that’s so 1990s…]

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Yes, you can successfully measure the ROI of social media.

We integrate our clients’ social media channels with Google Analytics, so we can track everything.

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Take a look at a recent case study with a client where we ran strategic Facebook Ads to increase their ROI by over 300%!

[/vc_column_text][vc_btn title=”VIEW CASE STUDY” align=”center” link=”url:https%3A%2F%2Fwww.measure.ryanlevander.com%2Fportfolio-item%2Fbig-horn-crossfit-facebook-adswebsite-cro%2F|||”][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”START TRACKING ROI” align=”center” link=”url:https%3A%2F%2Fwww.measure.ryanlevander.com%2F%23contact|||”][/vc_column][/vc_row][vc_row][vc_column][vc_text_separator title=”Analytics” el_class=”fsize-22″][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_column_text]

One of two things happen in this next analytics scenario…

 

  1. They haven’t installed Google Analytics on their website.
  2. They have installed Google Analytics on their website.

But they have no idea what all the aggregated data means and how to answer the questions.

 

This usually leads to more questions, confusion, and a reason to not look at Google Analytics again…

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More information does mean better decisions, FYI. But I’ve never met a business that has properly set up and critically analyzed their analytics account.

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Absolutely. This is where we tie everything together. We create events, triggers, drop our cookies and pixels on the sites to be able to track as much as we need.

We create one, massive dashboard, invite you to it so you always have access to see it all, 24/7.

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Here is a combination of a couple different case studies we ran for clients recently.

We were able to grow the accounts because we aggregated the right data and knew how to answer to “why” questions that so many don’t.

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Most people know they need to invest in Content Marketing, but they can’t keep up with it.

And honestly, if you can’t keep up or commit to regularly putting out quality (don’t just do it because everyone else is) content, don’t start in the first place.

Content Marketing can be as time consuming as you make it. But it is a great asset for you or your business to invest in. Especially if it’s written in an evergreen way. This will not only help with consistent traffic and leads for your business (SEO), but it will establish you as an authority in the industry and field as well.

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We slant heavily towards video when it comes to content marketing. Video communicates 80% better than any other form of content out there.

It builds trust. In the end, people don’t by from brand or businesses, they by from other people.

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Yes. There are a few different paths here as this is where we get into more of the strategy side of things and what the goal of the client would be.

Regardless, there are many ways to not only use video as a lubricant to move the customers along the sales funnel, but measure the success along the way to make sure its as effective as it can be.

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Ryan Levander has massive amounts of experience with video and content marketing over the last year.

Specifically, with MODUS Real Estate, and helping them bust out of the “startup” phase and grow using video as the main medium for communication and funnel growth.

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A lot of business owners just like to leave this on a TV looping so they can keep a snapshot of their business throughout the day.

We’re happy to not only figure out all the ways to aggregate the right data, but explain it and how it effects your business, too.

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Founder and Lead Strategist for Elevated Conversions, Ryan, ties it all together for you and your business.

How much longer can you wait to get the results you know you can and need for business growth?

[/vc_column_text][vc_cta h2=”Take Action Now” add_button=”right” btn_title=”SCHEDULE TIME” btn_link=”url:https%3A%2F%2Fcalendly.com%2Felevatedconversions%2Fchat-with-ryan-30%2F||target:%20_blank|”]No more excuses. This is a FREE session with Ryan to find out what areas your business is struggling with.[/vc_cta][/vc_column][/vc_row]