J was looking to increase the conversion rate on his website. Here is the result he got after following some of the recommendations in the feedback video we did for him.
Here is a video explaining the full feedback and recommended actions: Link
If you are in a hurry, here are some takeaway from the feedback session
- Use popup wisely. Showing popup too early is usually a bad idea
- Use Soft and Hard CTAs
- Make Headline Clear
- Show Product Image Instead of Random Image
- Video Testimonials are better. If you can’t get a video testimonial, get a snapshot of the person