3 Tips to Help You Niche Down Without Being Too Specific
1. Don’t be a wandering generalist. Be a meaningful specific
2. Be known for something
3. If you don’t niche down, you will lose money in the long term
After you have a great product that you can go to market with, you want to be a “meaningful specific”. For example, if you say you are best at “customer acquistion”, that’s still incredibly broad.
You have to be niche down enough without being too specific. When you niche down, people get to know you for what you do and that is how you gain trust and make a name for yourself in the industry.
1. Don’t be a wandering generalist. Be a meaningful specific
2. Be known for something
3. If you don’t niche down, you will lose money in the long term