# Rednavel Consulting | Fractional CMO & Growth Advisor (rednavelconsulting.com)

> Ad spend I’ve helped steer 14M Total media budgets I’ve helped teams allocate across Meta, Google, and other paid channels. Advisory seats available 3 I cap Rednavel advisory clients at three at a time so I can stay close to the details with each team. Companies I partner with $5M–$50M Typical annual revenue range of teams I advise as a fractional growth leader. Services The work I do with clients falls into four buckets. Everything else is a distraction. #01. See what actually made you money Contribution Analytics & Revenue Truth I help you move off “which platform wants credit” and onto “what added real, incremental revenue.” We compare platform numbers to your store, CRM, and bank account, then build simple views that separate new vs. returning revenue and show what would not have happened without your marketing.

You get: Clear, defensible answers to “What actually worked?” instead of arguments over attribution models. #02. Decide where the next dollar goes Forecasting & Growth Prioritization Using your history, margins, and channel performance, we model where future dollars are likely to pay off. Then we narrow to the single biggest constraint holding growth back right now and rank projects against that. No 20‑item roadmaps; one focus at a time.

You get: A short list of moves, in order, with simple logic your leadership team can agree on. #03. Make every customer worth more Lifecycle, Email & Retention Systems I work with your team to design lifecycle, email, and SMS flows that increase revenue per customer and reduce churn: first‑purchase flows, post‑purchase education, win‑backs, and reactivation. The goal is simple: make sure customers who already raised their hand don’t quietly drift away.

You get: A practical plan for what messages to send, when, and to whom – built from your actual customer behavior. #04. Acquire new customers on purpose Acquisition & Creative Testing Strategy Instead of random tests in Meta or Google, we define a simple acquisition strategy: who you’re hunting, what you say to them, and how you prove it worked in real revenue. I help you structure creative concepts, testing lanes, and guardrails so your team isn’t guessing what to launch next.

You get: A repeatable way to generate and judge tests, so your accounts move forward every month instead of resetting. How I work My 4D process gets you from confusion to a measurement system your team can actually run. Step 1 > Define We map how you actually make money today: offers, funnels, margins, and the numbers you rely on. Then we compare what platforms say to what hits your bank account. Clear, shared picture of what’s really happening in your acquisition system. Step 2 > Design A one‑page plan of what to capture, where, and how your team will use it. We sketch the simplest measurement blueprint your team needs: key events, views, and a weekly rhythm for looking at them. No code yet, just decisions. Step 3 > Development A reliable setup that reflects how your busines...