Services

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[heading title=”Services”]What I do[/heading]
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I consult and am available by select hire revolving around Data Auditing, Architecture, Visualization, Optimization, and ultimately, Analysis.

I have a strong background and experiences in data analysis, digital analytics, measurement protocol, and use my Development skills with languages such as SQL, R, and Javascript to be a truly data-driven Marketer.

A few programs I’m highly proficient in, but not limited to are: Google Analytics, Google Tag Manager, Microsoft Excel, Google BigQuery, Google Sheets Apps Scripts Development, Google Data Studio, SEM, and Technical SEO.

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This is the step that so many people don’t do to the extent one needs to. Or worse, they skip it altogether without realizing it. Its by far the least sexy to do, but by far the most important.

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If you do a great job in the planning stage, your building and reporting will be much more efficient and accurate. I definitely have my go-to building and reporting tools, but I’ve built with many of the industry-standards out there, and all the concepts are the same. Reporting is done via APIs for accuracy and to eliminate drudgery.

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There are clients that are still impressed that I can guess what the sales are going to be for the week, month, sometimes even quarter with high accuracy. For me, it comes down to the detail I go through in the planning and building stage. It also helps that I have a high knowledge and past experiences of Paid Search Techniques and Strategies. We forecast to plan and optimize to increase the sales. These are the final steps of the Measurement Marketing process. Yet, we are never done 🙂

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