Asking the Right Questions

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I challenge people/businesses all the time…Are we even asking the right questions in the first place?

Let’s make sure we are – these questions have been refined by me working with many, many businesses over the years.

These are the RIGHT questions to ask in order to start the process of Business Development by ANY industry.

By taking the time to fill this out, you are INVESTING in your business.

(You will receive all your answers to the questions after you are done)[/vc_column_text][vc_tta_tabs active_section=”non-existing ” el_class=”startformtab”][vc_tta_section title=”Do you have a great offer?” tab_id=”offer”]

Company Profile Form

Please fill out the form below.
(You will only have to do this once and you will get a copy of the form after you are done.)
What is your company's name?*
What do you and your company stand for?*
What do you or your company “stand against”?*
What is your company’s “purpose”?*
What is your “unique selling proposition”?*
Who is your TARGET customer?*
What are their BIGGEST issues (or pain points)?*
How do you SOLVE those issues or relieve that pain*
#1*
#2*
#3*
#4
#5
What is your authority site?
How many unique visits does this site receive monthly?
Who is your managing editor?
First
How many blog posts do you write per week?
How are posts distributed?
Comments
Likes
Shares
Other
Facebook
Twitter
YouTube
Google+
LinkedIn
Pinterest
Instagram
Other
What is your FLAGSHIP product (or service)?
1.
2.
3.
4.
1.
2.
3.
4.
5.
What is the current size of your mailing list?
Average CONTENT Email Open Rate:
Number is percentage of 100
Average PROMOTIONAL Click Open Rate:
Number is percentage of 100

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GA/Traffic Form

Do you have enough traffic coming to your site?
Do you need help in filling out these metrics?*
- Yes
- No
(Don't worry, 99% of business owners would need help with at least one field here)
The questions we will ask you to provide about Google Analytics
1. How many sessions did you have?
2. % new sessions?
3. How many users?
4. How many pageviews?
5. How many pages per session?
6. Average session duration?
7. What was your bounce rate?
8. What was your top landing page?
9. Percent viewing on mobile vs. desktop?
10. What page were they on last before coming to your site?
Name*
First Last
Email*
Phone*
Website*
How many sessions did you have?*
(In the last 30 days)
% of new sessions*

(In the last 30 days)
How many users?*
(In the last 30 days)
How many pageviews?*
(In the last 30 days)
How many pages per session?*
(In the last 30 days)
Average session duration?*

(In the last 30 days)
Bounce rate? [expressed as percentage out of 100]*
Please enter a number less than or equal to 100.
(In the last 30 days)
List top landing pages:
Top landing page? [Homepage will just be labeled as "/" in analytics]*

(In the last 30 days)
How many sessions?*
(In the last 30 days)
Second highest landing page?*

(In the last 30 days)
How many sessions?*
(In the last 30 days)
Third highest landing page?*

(In the last 30 days)
How many sessions?*
(In the last 30 days)
How many visitors are viewing on their phone vs. desktop?
Percentage viewing on mobile? [Out of possible 100]*
Please enter a number less than or equal to 100.
(In the last 30 days)
Percentage viewing on desktop? [Out of possible 100]*
Please enter a number less than or equal to 100.
(In the last 30 days)
What page were they on last before coming to your site?*

(In the last 30 days)

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Website Project Inquiry

Step 1 of 5

Is your website adequately representing your brand?
Purpose
This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant.
Business Snapshot
What’s the name of your company?
What does your company do? What are the products and services you offer?
Who are the decision makers for this project?
What budget have you allocated for this project? Be honest and we will tell you what we can and can't do.

Is your website adequately representing your brand?
What Are We Doing?
Give us your main reasons for needing a new website.
It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound.

With this in mind, what are the top 5 business needs of your new website?

EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 months
Goal #1
Goal #2
Goal #3
Goal #4
Goal #5
Is there anything about your current site that serves the business well and if so, why?

Is your website adequately representing your brand?
Who Are We Doing This For?
Tell us about your ideal customer. Who are they? How old are they? What gender are they? Where do they hang out online? What are their interests?
What are the top 5 reasons your ideal customer will visit your website?
EG: research product information, get contact details, ask questions about services, pricing

Is your website adequately representing your brand?
Design Concept
How do you want people to feel when they interact with your brand? Safe and secure, edgy and excited, exclusive and cool, like they belong?
Do your competitors have websites? If so, list them here so we can make sure yours is better 🙂
Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?
Are the any other websites in particular that you like the design of? Why?

Is your website adequately representing your brand?
What Does Success Look Like?
If we were to be celebrating a successful website strategy in 12 months time, what would that have to look like? How many website visitors? How many leads? How many sales? Be as descriptive as you possibly can.
Anything else you want to get off your chest?
Name
First Last
Email
Do You Have A Promo Code?
Enter your promo code here if you have one.

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Customer Avatar Form

Step 1 of 5

Are you targeting the right audience?
Demographics
Name*
First
What is their gender?*
- Male
- Female
What is their marital status?*
- Single
- Maried
- Widowed
- Divorced
- Separated
Number of kids?
Where do they live?*
What is their occupation?*
What is their job title?*
How much do they make a year?*
How do they spend their free time?

Are you targeting the right audience?
Goals and Values
Goal #1 of customer
Goal #2 of customer
Goal #3 of customer
Value #1 of customer
Value #2 of customer
Value #3 of customer

Are you targeting the right audience?
Sources of Information
What is a book they might read?
What is a magazine they might read?
What is a blog/website they might visit?
What is a conference they might attend?
Who are some gurus/influencers they might follow?

Are you targeting the right audience?
Challenges and Pain Points
What is your customer challenged with?*
What is your customer's pain points?*

Are you targeting the right audience?
Objections and Role in Purchase Process
What are my customers objections to the sale?
What is my customers role in the purchase process?

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I challenge people/businesses all the time…Are we even asking the right questions in the first place?

By taking the time to fill this out, you are INVESTING in your business.

Company Profile Form

Please fill out the form below.

GA/Traffic Form

Do you have enough traffic coming to your site?

Website Project Inquiry

Step 1 of 5

Is your website adequately representing your brand?

Purpose

Business Snapshot

Is your website adequately representing your brand?

What Are We Doing?

Give us your main reasons for needing a new website.

Is your website adequately representing your brand?

Who Are We Doing This For?

Is your website adequately representing your brand?

Design Concept

Is your website adequately representing your brand?

What Does Success Look Like?

Customer Avatar Form

Step 1 of 5

Are you targeting the right audience?

Demographics

Are you targeting the right audience?

Goals and Values

Are you targeting the right audience?

Sources of Information

Are you targeting the right audience?

Challenges and Pain Points

Are you targeting the right audience?

Objections and Role in Purchase Process