Google Analytics 4 (GA4) Services for SaaS and B2B Companies

Rednavel Consulting helps B2B SaaS companies make better marketing decisions with their data. Our GA4 Service is designed to help you ask and answer the most important questions that matter to your marketing. If you want answers to questions such as
Then our GA4 Service is designed just for you.

What is GA4 and why is it important for B2B SaaS companies?

GA4, or Google Analytics 4, is the latest iteration of Google’s powerful analytics platform. It provides businesses such as SaaS platforms with deeper insights into user behavior, enabling them to make data-driven decisions for improved customer experiences and increased revenue. As a B2B SaaS company, staying ahead of the curve by leveraging cutting-edge analytics tools, such as GA4, is crucial to remain competitive and driving growth.

Why Choose Rednavel Consulting for Your GA4 Services

Rednavel Consulting is a trusted partner for B2B SaaS companies seeking to optimize their GA4 capabilities. Our team of experienced professionals is dedicated to helping businesses like yours harness the power of GA4 through services such as migration, audit, and setup, ensuring a seamless transition and ongoing support for optimal results.

Don’t miss the opportunity to stay ahead of the competition by leveraging the benefits of GA4. Let us help you unlock the full potential of your B2B SaaS business.

Why SaaS Need GA4 to Stay Ahead of the Game

In today’s competitive landscape, B2B SaaS companies must utilize every tool at their disposal to stay ahead. GA4, the latest version of Google Analytics, offers powerful insights to help businesses optimize their online presence and drive growth. Leveraging GA4’s advanced features can give SaaS companies the data-driven edge they need to outperform their competition.

Enhanced Data Collection and Analysis

GA4's advanced data collection capabilities enable B2B SaaS companies to track user interactions across various platforms and devices. This comprehensive data set allows for deeper analysis of user behavior and more accurate identification of areas requiring improvement, ultimately leading to a better understanding of customer needs and enhanced user experiences.

Smarter Insights with Machine Learning

Embracing machine learning, GA4 can automatically surface valuable insights to help SaaS companies identify trends and opportunities. This enables businesses to make informed decisions based on real-time data, ensuring they're always one step ahead of their competitors.

Actionable Recommendations for Growth

GA4 not only provides in-depth analysis, but also offers actionable recommendations to help B2B SaaS companies grow. By identifying areas for improvement and suggesting strategies based on data, GA4 empowers businesses to make intelligent decisions that drive growth and enhance customer satisfaction.

How We Can Help You:

Our GA4 Process B2B SaaS Companies


The first step is to create a Google Analytics account and set up a new GA4 property. Make sure you have access to your SaaS website and have permission to make any necessary changes.


Once you have set up your GA4 property, you'll need to add the tracking code to your website. This will allow GA4 to collect data and provide insights into user behavior on your site.


After adding the tracking code, it's important to set up events and goals in GA4. Events can track specific actions on your site, such as clicking a button or filling out a form. Goals can track when a user completes a specific action, such as filling out a lead form or making a purchase.


Our implementation process is smooth and hassle-free. We work closely with your team to ensure a seamless transition to GA4, minimizing any disruption to your business operations. Our experts will handle everything from setting up tracking, and configuring data streams, to integrating with third-party tools. You can rest assured that your GA4 implementation is in good hands.


Our team of experts will work with your business to create custom reports that visually represent your data in a way that is easy to understand and interpret. With Looker Studio, you can view your data in a variety of formats, including charts, graphs, and tables. Our reports are fully customizable, so you can choose the metrics that matter most to your business. Plus, Looker Studio allows for real-time data analysis, so you can stay up-to-date on your business's performance.


We will work with you to create a reporting system that answers all your burning analytics and measurement questions without all the fluff. With the report, you can be sure you are making the right decision every time.

GA4 vs. Universal Analytics: What's Different for SaaS



Universal Analytics

Event tracking

Supports automatically collected events and custom events

Only supports custom events

User tracking

Uses a new user model that allows for tracking users across multiple devices and platforms

Uses the traditional session-based model

Data modeling

Uses machine learning to automatically analyze and model data

Requires manual configuration and modeling

Data access

Provides real-time data access and more flexible data export options

Only provides delayed data access and limited export options

Ready to get ahead with your GA4?

When considering whether to use GA4 or Universal Analytics for your SaaS website, it’s important to understand the key differences between the two.
While Universal Analytics is a mature and well-established platform, GA4 offers several advantages in terms of event tracking, user tracking, data modeling, and data access. Ultimately, the choice will depend on your specific needs and goals, but GA4 is definitely worth considering if you want to stay ahead of the curve in terms of web analytics.

FAQ About GA4 Services

GA4 is the newest version of Google Analytics, designed to provide more advanced insights and help businesses better understand customer behavior across platforms and devices.
We will help you analyze your data, identify improvement areas, and provide ongoing support to ensure that your GA4 implementation is successful. With Rednavel Consulting, you will receive expert assistance and support every step of the way.
What sets us apart? It’s our incredible team of GA4 experts, boasting a wealth of experience in seamlessly transitioning businesses to GA4. Our impressive track record of successful migrations speaks for itself, and rest assured, our devoted team is always at your side, delivering top-notch support every step of the way.
Yes, we can help you set up custom event tracking in GA4, including identifying the most important events for your business and implementing the necessary tracking code
Yes, you can use Google Tag Manager with Google Analytics 4. GTM emables you manage your tracking codes in a centralized location so it is easy to make chamges or updates. At Rednavel Consulting, we manage most of our GA4 implementation through GTM.