Work directly with Ryan on the decisions that make or break your growth
Rednavel Consulting is how a handful of teams get me as their fractional growth leader and systems partner. No account managers. No layers. Just working sessions on the real problems: how you measure performance, decide what to scale, and build a team that can do it without you.
Brands I've worked directly with:
A Trusted Speaker at Key Events
Companies I partner with
$5M–$50M
Typical annual revenue range of teams I advise as a fractional growth leader.
Ad spend I’ve helped steer
14M
Total media budgets I’ve helped teams allocate across Meta, Google, and other paid channels.
Advisory seats available
3
I cap Rednavel advisory clients at three at a time so I can stay close to the details with each team.
Services
The work I do with clients falls into four buckets. Everything else is a distraction.
#01.
See what actually made you money
Contribution Analytics & Revenue Truth
I help you move off “which platform wants credit” and onto “what added real, incremental revenue.” We compare platform numbers to your store, CRM, and bank account, then build simple views that separate new vs. returning revenue and show what would not have happened without your marketing.
You get: Clear, defensible answers to “What actually worked?” instead of arguments over attribution models.
#02.
Decide where the next dollar goes
Forecasting & Growth Prioritization
Using your history, margins, and channel performance, we model where future dollars are likely to pay off. Then we narrow to the single biggest constraint holding growth back right now and rank projects against that. No 20‑item roadmaps; one focus at a time.
You get: A short list of moves, in order, with simple logic your leadership team can agree on.
#03.
Make every customer worth more
Lifecycle, Email & Retention Systems
I work with your team to design lifecycle, email, and SMS flows that increase revenue per customer and reduce churn: first‑purchase flows, post‑purchase education, win‑backs, and reactivation. The goal is simple: make sure customers who already raised their hand don’t quietly drift away.
You get: A practical plan for what messages to send, when, and to whom – built from your actual customer behavior.
#04.
Acquire new customers on purpose
Acquisition & Creative Testing Strategy
Instead of random tests in Meta or Google, we define a simple acquisition strategy: who you’re hunting, what you say to them, and how you prove it worked in real revenue. I help you structure creative concepts, testing lanes, and guardrails so your team isn’t guessing what to launch next.
You get: A repeatable way to generate and judge tests, so your accounts move forward every month instead of resetting.
How I work
My 4D process gets you from confusion to a measurement system your team can actually run.
Step 1 >
Define
We map how you actually make money today: offers, funnels, margins, and the numbers you rely on. Then we compare what platforms say to what hits your bank account.
Clear, shared picture of what’s really happening in your acquisition system.
Step 2 >
Design
We sketch the simplest measurement blueprint your team needs: key events, views, and a weekly rhythm for looking at them. No code yet, just decisions.
A one‑page plan of what to capture, where, and how your team will use it.
Step 3 >
Development
I work with your team to configure platforms, events, reports, and alerting. Everything is documented and reviewed before it goes live.
A reliable setup that reflects how your business works, not how a platform wants to count.
Step 4.
Deployment
We ship the new setup, then run live sessions using your own numbers so the team practices making decisions with it.
A team that knows what to look at each week and what to do about it.
About Ryan
Founder‑only advisory for teams that care more about real revenue than pretty dashboards.
Real talk, real revenue
For the last decade I’ve lived inside performance accounts, analytics setups, and growth meetings for ecommerce and lead‑gen brands.
Rednavel is where I bring that experience straight into your leadership and marketing team. No fluff, no decks that die in a folder — just clear thinking, hard questions, and simple systems your team can actually run.
Let's build a growth system that actually works.
Work with me directly to fix how you
measure, decide, and execute on growth.
We'll replace fuzzy attribution, random
testing, and "feel-good" dashboards with a
simple decision system your team can run
every week.