Tune in to 'Audience Alchemy' for a real talk on qualitative research. We dig into the practical 'why' behind buyer choices. In each episode, we'll share straightforward methods, offering solid insights to help steer your marketing in the right direction.
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MEET YOUR HOST
Passionate about helping SaaS and Ecom businesses win by developing quantitative, qualitative, and experimentation programs.
Currently focused on helping companies transition to GA4 and build a Measurement department at their company.
Tech I use weekly: GTM, GA4, Looker Studio, BigQuery, Analytics Canvas, Airtable, Sheets, Miro, LucidChart, etc
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Google Analytics (GA4)