CRO

Microsoft Clarity is a free-to-use analytics tool provided by Microsoft that offers website owners insight into user engagement and interactions on their sites.  It provides features like session replays and heatmaps that allow you to observe how users navigate your site, where they click, and where they may encounter difficulties.  This valuable information helps site …

How To Setup Microsoft Clarity (Including CoPilot/AI) Read More »

These days, there’s a great deal of buzz around Conversion Rate Optimization (CRO) and Artificial Intelligence (AI). However, I’ve noticed that three to four out of every five new clients aren’t actually ready because they lack the fundamental groundwork. Surprisingly, they’re eager to discuss using AI for CRO, despite this. It’s like trying to run …

Unlocking CRO: Building a Bridge from the Fundamentals to the Future with AI Read More »