These days, there’s a great deal of buzz around Conversion Rate Optimization (CRO) and Artificial Intelligence (AI). However, I’ve noticed that three to four out of every five new clients aren’t actually ready because they lack the fundamental groundwork.
Surprisingly, they’re eager to discuss using AI for CRO, despite this. It’s like trying to run before learning to crawl or walk.
So, if you’re considering implementing CRO for your business, it’s crucial that you have the basic framework and setup in place first.
This involves properly setting up your Analytics and much more. Educate yourself about what needs to be done before you begin investing in Conversion Rate Optimization for your business.