The term and content UTM parameters are often overlooked when it comes to traffic tagging. However, these two parameters are essential if you want to gain additional insight into your traffic source. Specifically, the term and content parameters can be described as additional descriptors that give more information about the traffic. For utm_term parameter, I …
It is interesting to know how Google Analytics became what we know and love today. Even though Google analytics existed way back, way before Universal Analytics ( GA3), it was not well adopted and very helpful. Google then bought the company Urchin in 2005 because of its ability to use parameters called UTM in URLs …
The medium report in Google Analytics can be understood if you look at it as the “type of traffic”. For example, if you are putting “money”( advertising spend) behind traffic, then it is recommended your utm_medium be tagged as CPC ( cost per click). Another example is if you send emails through an email platform …
While the source and medium report in Google Analytics seems to be much more straightforward, the UTM campaign parameter is probably the one that is more open to different interpretations and more subjective. One real-life example that quickly comes to mind is Black Friday campaigns. For your Black Friday tracking, you may be tempted to …
UTM parameters consist of three basic parameters to work utm_source utm_medium Utm_campaign Using the Google Merchandise Store demo account, you can change the utm_parameters to stimulate how UTM parameters work in real life scenerio. For this demo, the utm_parameter was changed to test. Check out the next video on a brief history of UTM parameter …
To make your Acquisition report useful, one required parameter is the utm_source parameter. When it comes to this parameter, it is important to have a clear definition of what source means, either when working in-house or with clients as a consultant. The best way to think about the utm_source parameter is to define it as …
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