History of UTM parameters

A Brief History of UTM Parameters

It is interesting to know how Google Analytics became what we know and love today. Even though Google analytics existed way back, way before Universal Analytics ( GA3), it was not well adopted and very helpful. Google then bought the company Urchin in 2005 because of its ability to use parameters called UTM in URLs …

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History of UTM parameters

UTM Overview:  What Are UTMs

UTM parameters consist of three basic parameters to work utm_source utm_medium Utm_campaign Using the Google Merchandise Store demo account, you can change the utm_parameters to stimulate how UTM parameters work in real life scenerio. For this demo, the utm_parameter was changed to test. Check out the next video on a brief history of UTM parameter …

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