What is A/B/n Test in A/B testing and CRO?
What is A/B/n testing? A/B/n testing is a more complex version of an A/B experiment that tests multiple versions of a website to random, equally
Dictionary
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What is AOV in Website Measurement and CRO?
What is AOV? Short for “average order value”, AOV is the average dollar amount a customer spends when placing an order on your website. It’s
What is an A/B Test or Split Test?
What is an A/B Test? An A/B test (also known as a split test, split URL test, or bucket test) is a strategic effort to
What is an A/A Test?
What is an A/A Test? An A/A test uses split testing processes to test two identical versions of a website, ad, or creative. Unlike an
What is Absolute Change in Online Measurement and Experimentation?
What is Absolute Change? Absolute change in online testing and conversion rate optimization is the total difference between two numbers being measured in relation to
