# Return on Investment (ROI)

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Let’s talk about ROI, or as I like to call it, the gold digger of investments. It’s like trying to find the perfect spouse, but instead, we’re looking for the perfect investment that brings in the most profit. So, let’s grab our calculators and see if we hit the jackpot with a good ROI or if we need to start swiping left on some bad investments.

## What is Return on Investment (ROI)?

Return on Investment (ROI) is a financial metric used to measure the profitability of an investment, typically expressed as a percentage. It measures the return or profit earned on an investment relative to the cost of that investment. ROI is commonly used to evaluate the efficiency of an investment and to compare the potential profitability of different investment opportunities.

## How to Calculate ROI

To calculate ROI, you need to divide the net profit by the total cost of the investment and then multiply by 100 to get a percentage. The formula for calculating ROI is:

ROI = (Net Profit / Total Cost of Investment) x 100

Net profit is the total revenue generated from the investment minus the total costs associated with the investment. Total cost of investment includes all expenses incurred in acquiring and maintaining the investment, such as purchase price, operating costs, and maintenance expenses.

For example, let’s say you invested \$10,000 in a marketing campaign and generated \$15,000 in revenue. Your net profit would be \$5,000 (\$15,000 – \$10,000). To calculate the ROI, you would divide the net profit by the total cost of investment and then multiply by 100:

ROI = (\$5,000 / \$10,000) x 100 = 50%

## What Is A Good ROI

A good ROI depends on various factors, such as the industry, investment type, and risk tolerance.

Generally, an ROI of 15% or higher is considered good, while an ROI of less than 5% may indicate a poor investment. However, it is important to note that ROI should not be the only factor considered when making investment decisions. Other factors such as risk, time horizon, and liquidity should also be considered.

## Meet Ryan

(Your Analytics and CRO Super 🤓)

What most people find incredibly complex (enter: GA4 and sequential testing analysis) Ryan thoroughly enjoys (and is damm good at). 