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The term and content UTM parameters are often overlooked when it comes to traffic tagging. However, these two parameters are essential if you want to gain additional insight into your traffic source. Specifically, the term and content parameters can be described as additional descriptors that give more information about the traffic.  For utm_term parameter, I …

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To make your Acquisition report useful, one required parameter is the utm_source parameter. When it comes to this parameter, it is important to have a clear definition of what source means, either when working in-house or with clients as a consultant. The best way to think about the utm_source parameter is to define it as …

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