When it comes to data visualization, Looker Studio has become the go-to tool for thousands of marketers and businesses. But Looker Studio not only empowers users to visualize data but also performs some data transformations called data blending. In this article, I’ll show you different ways to blend data with the various joint types: such …
The Necessary Talk About Chat Tools. Another day has gone by when I roll my eyes at the “ding” sound of a certain chat application (that shall remain nameless). Let’s not forget the “How can I help you?” message that is very customized. I’m not usually this senile, but when it comes to my web …
Marketers Are Bad With Chat Tools. Here’s What They Should Do Instead. Read More »
What is RegEx? Regular Expression, or RegEx as it is commonly called, is a sequence of characters that specifies a search pattern in the text. RegEx has been around since the 1950s. What number is to maths is what RegEx is to text as it describes a sequence of characters that describes text. Where Can …
RegEx 101: Ultimate Guide to RegEx for Content Marketers Read More »
4 Common Types of Pricing Models CRO Agencies might consider 1. Fixed: You have a fixed retainer2. Pay per performance: You only get paid if your tests win and based on percentages etc3. Hourly: I would not recommend this because it does not put any value on your time and efficiency. Works best for probably …
Power of Building Sequential Segments in Google Analytics While Google Analytics is great, it does a very poor job of showing how people move through your website. With user flow information in Google Analytics, you can see the navigation path, people are using on your website but if you know your funnel, then you can …
How to visualize Your Funnel Using Sequential Segment ( A GA and GDS Walkthrough) Read More »
J was looking to increase the conversion rate on his website. Here is the result he got after following some of the recommendations in the feedback video we did for him. Client Introduction: Problem: Solution: Here is a video explaining the full feedback and recommended actions: Link If you are in a hurry, here are …
1. Heap Heap is an analytics platform focused on helping users find and interpret their data in a meaningful way. So instead of just looking at numbers and wondering what to do with them, you’d get real insights from your data. Heap also claims to be easier to set up than other analytics platforms. Heap’s …
What Are the Top 10 Alternatives to Google Analytics in 2022? Read More »
Google Sheets Vs. Data Studio Google Sheets and Data Studio are both products of Google, and both serve a somewhat similar purpose when it comes to representing data. Both are different from one another though; they function differently depending on how you need data represented. Do you need a data visualization or a data analysis? …
Supermetrics Supermetrics gathers all of your marketing data and sends it to your preferred reporting or storage platform, whether it’s a business intelligence tool, a data visualization tool, a data lake, or a data warehouse. Features Supermetrics has several robust features: 1. Connect Any KPIs and metrics from your favorite marketing platforms can be quickly …
The 4 Best Google Data Studio Data Extractors in 2022 Read More »
(Yep, that was straight from Wikipedia) Examples of scraping from tables/structured data Using the “Scraper” Chrome Extension makes it really easy to extract similar types of content. [Note: I could tell this was a tabular format, which is what we’re going for in identifying a consistent and scrap-able format.] I would reiterate that page consistency …
Scraping Examples for Marketers: How to Learn and How To Hire For It Read More »
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