Today, we’re tackling a common question: Are funnels retroactive in Microsoft Clarity?
Or to simply put it “does the data only start collecting when you set it up?
Let’s dive right in.
Funnels in Microsoft Clarity are a powerful way to visualize user journeys and identify where users drop off in the process.
But one question many users have is whether these funnels are retroactive.
The short answer is yes, funnels in Microsoft Clarity are retroactive.
This means you can set up a funnel at any time, and Clarity will apply it to all your historical data.
Let’s see how this works.
1: First, log in to your Microsoft Clarity account and navigate to the ‘Funnels’ section on the left-hand side.
2: Click on the ‘Create Funnel’ button. You’ll be prompted to define the steps of your funnel, which can include page views, clicks, or other user actions.
Once you’ve set up your funnel, Clarity will apply it to your historical data, allowing you to analyze past user behavior and identify trends over time.
This retroactive feature is incredibly useful because it means you can gain insights from data that’s already been collected, even if you hadn’t set up the funnel initially.
And there you have it!
Funnels in Microsoft Clarity are not only retroactive but also a vital tool for understanding and improving user experience.
Thanks for watching, and see you next time
