It is interesting to know how Google Analytics became what we know and love today. Even though Google analytics existed way back, way before Universal Analytics ( GA3), it was not well adopted and very helpful. Google then bought the company Urchin in 2005 because of its ability to use parameters called UTM in URLs …
How to Use The UTM Medium Parameter In Your URLS The medium report in Google Analytics can be understood if you look at it as the “type of traffic”. For example, if you are putting “money”( advertising spend) behind traffic, then it is recommended your utm_medium be tagged as CPC ( cost per click). Another …
While the source and medium report in Google Analytics seems to be much more straightforward, the UTM campaign parameter is probably the one that is more open to different interpretations and more subjective. One real-life example that quickly comes to mind is Black Friday campaigns. For your Black Friday tracking, you may be tempted to …
UTM parameters consist of three basic parameters to work utm_source utm_medium Utm_campaign Using the Google Merchandise Store demo account, you can change the utm_parameters to stimulate how UTM parameters work in real life scenerio. For this demo, the utm_parameter was changed to test. Check out the next video on a brief history of UTM parameter …
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