UTM parameters consist of three basic parameters to work
- utm_source
- utm_medium
- Utm_campaign
Using the Google Merchandise Store demo account, you can change the utm_parameters to stimulate how UTM parameters work in real life scenerio. For this demo, the utm_parameter was changed to test.
Check out the next video on a brief history of UTM parameter or deep into the series to learn more about the utm_source parameter and how to use it in your marketing activities and analysis.
