Reflecting on the discussion, the question arose about when to use Looker Studio versus GA4’s Explore reports, and what factors should be considered. Personally, I’m a big advocate of Looker Studio due to its extensive chart types and its ease of revealing trends and patterns over time. My guideline is simple: if you have a …
Data Visualization: When To Use Looker Studio vs GA4 Read More »
The built-in alerts in GA4 have limitations, one of which is the inability to convert custom events, such as a specific lead generation event, into an alert. This is where custom alerts in GA Insights come in. With custom alerts, you can send any custom event as an alert, which can then be sent to …
If you are using GA4, one of the features you should set up is Alerts. Alerts help you detect anomalies, and this video will also assist you in setting them up. One unique aspect of these insights is that they are predominantly AI-driven, making them significantly more accurate and valuable than those in Universal Analytics. …
Alerts in GA4 = Part Of What Your Data Product Should Have! Read More »
Let’s begin by addressing the negative discourse surrounding Google Analytics 4 (GA4) across the web. It’s worth noting that some of the criticism GA4 receives is valid, but not all. I firmly believe that GA4 is engineered with the future in mind. It integrates advanced functionalities, such as machine learning, which are becoming increasingly crucial, …
As someone not affiliated with Google, I want to share why I strongly advocate for GA4 (Google Analytics 4), despite its initial challenges during rollout. The reason is simple: GA4 can perform all the functions that any other analytics tool can. There seems to be a common misconception that if we pay for a tool, …
If You Pay For An Analytics Tool, It’s Better…Right Read More »
In this video, I will discuss the three critical components of data: Project, Program, and Product. I will explain their significance in achieving success with your GA4 setup. When transitioning to GA4, I prefer to use the term “transition” rather than “migration” because the latter might imply potential risks. Migrating your setup from UA (Universal …
If GA4 debug is not working for you, there may be several reasons for that. If GA4 debug is not working for you, there may be several reasons for that. The first thing you should check is if your browser has any chrome extension that may be interfering with GA4 debug. Some chrome extensions eg …
Here is the step-by-step process covered in this video. To send your Mouseflow session ID to GA4, you will learn how to: 1: Create a GA4 MouseFlow session ID tag in GTM 2: Create a custom event trigger to fire the tag 3: Verify your setup in GA4 I cannot overemphasize the importance of tracking …
The term and content UTM parameters are often overlooked when it comes to traffic tagging. However, these two parameters are essential if you want to gain additional insight into your traffic source. Specifically, the term and content parameters can be described as additional descriptors that give more information about the traffic. For utm_term parameter, I …
How to Use Content and Term Parameters in Your URL Read More »
It is interesting to know how Google Analytics became what we know and love today. Even though Google analytics existed way back, way before Universal Analytics ( GA3), it was not well adopted and very helpful. Google then bought the company Urchin in 2005 because of its ability to use parameters called UTM in URLs …
In less than 6 months, on July 1, 2023, Google will sunset its popular and familiar Universal analytics known as GA3. This means that by July 1, 2023, Google will stop collating data for universal analytics. Therefore, it is crucial that as marketers and as a business, you migrate to the new version of Google …
Setting Up Google Analytics 4 (GA4) The Right Way: Through Google Tag Manager Read More »
How to Use The UTM Medium Parameter In Your URLS The medium report in Google Analytics can be understood if you look at it as the “type of traffic”. For example, if you are putting “money”( advertising spend) behind traffic, then it is recommended your utm_medium be tagged as CPC ( cost per click). Another …
While the source and medium report in Google Analytics seems to be much more straightforward, the UTM campaign parameter is probably the one that is more open to different interpretations and more subjective. One real-life example that quickly comes to mind is Black Friday campaigns. For your Black Friday tracking, you may be tempted to …
UTM parameters consist of three basic parameters to work utm_source utm_medium Utm_campaign Using the Google Merchandise Store demo account, you can change the utm_parameters to stimulate how UTM parameters work in real life scenerio. For this demo, the utm_parameter was changed to test. Check out the next video on a brief history of UTM parameter …
To make your Acquisition report useful, one required parameter is the utm_source parameter. When it comes to this parameter, it is important to have a clear definition of what source means, either when working in-house or with clients as a consultant. The best way to think about the utm_source parameter is to define it as …
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